The Fragrance Foundation has its own award show each year known as "Fifi," and its 2011 presentation took place on May 25, in New York City. Similar to the Oscar ceremony, there are numerous awards given out in different categories for perfumes and packaging of them.
Some of the highlights for this year´s results included the Fragrance of the Year in several sub categories. For specialty brand, the winner was Victoria´s Secret, Bombshell.
The fragrance hall of fame selects a long time, and long standing fragrance was handed to Issey Miyake L'Eau d'Issey Beauté Prestige International. Celebrities are not left out the picture at the Fifi Awards, since many are selected and participated as spokespersons for endorsements of perfumes.
Competing for the "Fragrance Celebrity of the Year" were Halle Berry, Shakira, and Eva Longoria. The Fifi was awarded to Halle Berry for "Reveal."
"I truly believe that fragrance makes women feel beautiful and confident," said Ms. Berry and she is no stranger to the perfume industry. Berry has her name attached three scents in the marketplace.
Another diva from the music circuit, Fergie, won the "New Fragrance Celebrity of the Year" for "Outspoken." The singer, who said it took two years to complete the Eau de Parfum, is credited with creating Avon's biggest celebrity launch and most successful fragrance ever.
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The authentic Chanel Tan Caviar Kelly Flap Handbag doesn´t need an award to articulate its advantage because it is a yesterday, today and tomorrow winner.
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