10/21/2011

Everything is Coming up Roses with Very Irrésistible Givenchy

Beginning in 1952, the former assistant designer to Schiaparelli and protégé of Balenciaga, Hubert de Givenchy inaugurated his own collection of simplistic separates in Paris.

Soon after, the 26 year old designer´s collection was used as part of the wardrobe of the film star, Audrey Hepburn in “Sabrina” in 1953. She had hand-picked his designs for her very first film and he became a house-hold name soon after the film´s release.

From then on, Audrey Hepburn insisted that no other designer´s line would she don for her films, public appearances and even for personal use other than Givenchy. In turn, Givenchy developed his first fragrance collection exclusively to Audrey Hepburn called L`Interdit by Givenchy.

Audrey Hepburn always looked ever-so-chic and Givenchy´s clientele grew to women for whom refined quality meant everything. Fashionistas such as Jackie O, the Duchess of Windsor, and Princess Grace sought out the designs of Givenchy and always knew they would never look better.

Givenchy coupled with the high power corporation, Moët Hennessy - Louis Vuitton (LVMH), in 1988 and went on to become the second largest apparel division of LVMH after Dior. The Givenchy collection remains forever feminine, yet effortless to wear with a slight edginess to each garment.

Perfume has became another part of the LVMH empire and the House of Givenchy´s entrants have been awarded the thumbs up by the likes of Liv Tyler, Hillary Swank, Cate Blanchett, and Scarlett Johansson.

When fashion and cinema were intertwined through Givenchy, to capture this essence, the sensual and sexy fragrance, Very Irrésistible Givenchy 1.7 OZ Eau de Toilette spray was created. It pays homage to the clean and fresh designs of the great master and the elegant, sophisticated, and lovely women who inspired it.

Bursting with energy, Very Irrésistible Givenchy is a variation to traditional floral fragrances. The Eau de Toilette is enriched with feminine aroma of a pyramid of roses with top, middle and base notes.

The scent contains centifolia rose, emotion rose, fantasia rose, passion rose, peony rose, with a touch of verbena leaf, and star anise. Anyone´s sense of smell will be imprinted with the “very irresistible” aroma and every whiff will only draw compliments to the wearer.

This great scent is long lasting, so just one spray does the trick. The atomizer bottle of Very Irrésistible Givenchy is shaped like a fabulous and elegant Givenchy draping gown.